Navigating Social Media as a Realtor

If you’re looking to grow your business and gain new clients as a real estate agent, it is critical to take advantage of social media platforms. When you neglect your social media presence, you’re missing out on numerous opportunities to expand your client base and get your brand seen online.

Of course, that’s easier said than done. As a realtor, where should you begin when it comes to social media?

What Social Media Platforms Are Real Estate Agents Using?

Depending on the kind of presence you’re looking to build and the posts you’re looking to make, you may consider using a particular platform, or two. Some of the most popular social media platforms for realtors are currently Facebook, Instagram, and LinkedIn.

Facebook for Realtors

If you’re a realtor, your Facebook posts should include attention-getting visuals and images, as these are the kinds of posts that perform best on the platform. On Facebook, you should be trying your best to engage with your audience. Posts with high engagement will perform better than those that receive a limited response, and you’ll get views from people looking to find a realtor. Facebook is also a great place to curate a sense of community or build personal connections with clients. It’s easy to ask questions or speak directly with your followers on this platform.

Instagram for Realtors

Although Facebook posts do better when they include compelling visuals, images and videos are the central focus of your Instagram account. You can use the caption to provide details about the image or video, but the visual element is at the center of any viewer’s attention. If you need to show off some high-quality photos of a listing, Instagram is the best place to attract image-focused users.

LinkedIn for Realtors

The reason you should consider using LinkedIn is different from the primary reason you may be posting on Facebook or Instagram. While you’ll be interacting with potential clients on Facebook and Instagram, LinkedIn is the best place to make professional connections.

On LinkedIn, it’s simple to network with your fellow real estate agents and real estate brokerages. Despite the prioritizing of professional connections, you may be able to connect with your current clients.

Want more information on using social media as a real estate agent? Get in touch with us for more advice.